How it works

Companies are always looking for ways to improve their brands, products and services and the best way of achieving this is by speaking to you, the consumer. Our role is to connect you with these companies and brands so that they can hear your views, first-hand.

Why take part?

Well, when you take part in a research project you play an influential role in the development of certain products, services and brands. During the recruitment process you may well have been selected from hundred of participants, so you are in a pretty privileged position. Qualitative research looks at small samples of people, as opposed to quantitative research, which is all about the number of people involved.

During the screening process we will ask you specific questions.

What's in it for me?

Not only will you get to have your say on important matters, but you will also be financially rewarded for your time. Typically you can expect to be paid anything from £10 for completing an online questionnaire or even £40-£150 for a two-hour discussion. Obviously, the more specialized the subject, the higher the incentive.

One thing to bear in mind is that you can only take part in a project once every six months and no more. Being a participant shouldn’t be seen as a way to make regular, additional income. Why is this the case? Well researchers and their sponsoring clients want to make sure that they are speaking to ‘fresh’ people all the time to ensure they get the most well rounded and honest responses to certain ideas.

I’m not sure it’s for me

The idea of going along to a group discussion can be a little intimidating. But we are positive that you will enjoy it. All discussions are led by a skilled moderator who is well trained in how to manage conversations, making sure everyone gets their say, and putting everyone at ease, no matter how tricky the subject matter. Plus you will be fed and watered by whoever is hosting the event!

I’m in! So what happens now?

All you need to do is fill in our online questionnaire. This covers all the basic information about you, your address, age, occupation etc. It can be completed pretty quickly.

The data from this questionnaire is safely stored away; we have a strict privacy policy to protect your personal information. Podengo is also a registered Data Controller under the 1998 Data Protection Act, number Z3032923.

When a relevant project arrives, we will email you and you can call/email to let us know if you are interested. After that, we will call you to take you through some additional questions to ensure that you can make the research and you are the right fit for the recruitment criteria. We will only call at a time convenient for you and we will ensure that the call time is kept to a minimum.

After you have been selected for the research, you will be sent a follow-up email with details on when and where the research will take place. All you need to do is attend, get your thoughts across, enjoy the refreshments on offer, and get paid. Afterwards, we would appreciate your feedback, but that isn’t compulsory, it’s just useful for our clients and ourselves.

Respecting your privacy and confidentiality...

Podengo is a member of the Market Research Society (MRS) and the Association of Qualitative Researchers (AQR). All the research agencies to whom we supply groups are also members of one of these organisations. The information you supply us with will never be used by us for any purpose other than that for which you have agreed, i.e. to invite you to participate in legitimate research opportunities. We also adhere to data protection law, further details which are provided below.

In summary, here are some assurances from us:


Podengo Market Research Recruitment Ltd is a UK-based online market research recruitment agency. If you want to contact us regarding your data please use either of the following:

Contact details: 

Data Controller: Gemma Stokes, Managing Director, Tel: 01344 308 838

Data Protection Officer: Stephen Douthwaite, Tel: 01344 308 838

We work with professional market researchers and by extension their clients and also organisations who are carrying out their own market research. We comply fully with the Market Research Society's Code of Conduct to ensure transparent and ethical standards are maintained. We also comply with all current data protection legislation as defined in the General Data Protection Regulation (GDPR) effective from 25 May 2018.


The information you provide as a member will be only be used by us for the purposes of inviting you to apply for genuine market research projects. We will not share your data with parties other than researchers or organisations carrying out their own research. When you apply for a market research project via one of our online forms, we will provide you with the information you will need to decide if you wish to take part i.e. the subject of the research, what you will be expected to do, the incentive offered, timing and location plus any additional relevant  information. We will not pass on any personally identifying information unless we tell you in advance and obtain your express permission e.g. if your full name is required for building access. We will only ask you for sufficient information for the purposes of assessing if you meet the more specific criteria set out for the project. You do not have to provide all the information requested, however, this may mean we are unable to include you in the research should the missing details be key to the criteria set by the client.

The legal basis upon which we process your data is your consent, which you may withdraw at any time as explained in the following sections.


You may access and update your details by signing in here:

You may contact us by emailing Gemma or Stephen (details above) to request any further details of information we may hold about you. We will call you to confirm your identity  as the person entitled to receive the data before we will release any information.


If you no longer wish to remain a member of Saros for any reason, please either click on the UNSUBSCRIBE link on one of our invitation emails or . We ask you to allow up to 14 days for invitations to stop arriving as it is possible there may be some already in the pipeline. In the meantime, please just delete them.

Please note, if you ask for all questionnaires responses to be be deleted via our survey portal as mentioned above, we will contact you to check if you wish to unsubscribe to be sure if that is your intention.


PROJECT DATA: This information relates to the projects you have taken part in only. We retain project data for a period of 1 year in our accessible files and a further back-up period of 6 months during which we do not have full access.

INCENTIVE PAYMENTS: If we (Podengo) have paid you your incentive electronically, we retain the records of the payment for a period of 7 years to comply with HMRC (tax) legal requirements.

YOUR ONLINE SCREENER QUESTIONNAIRE RESPONSES: These remain on our survey supplier's server until the project is complete, at which time they are deleted. This server is located in the UK and is covered by the UK Privacy Shield Agreement. The data is encrypted whilst being stored and also when being transferred.

The responses are also stored on our secure database and retained for a further 12 months after the project is completed. We often have projects arising on the same or a similar subject for which you may also be a fit and, if so, we will contact you to see if you are interested, by email, phone or text message. We also often have projects for the same clients on the same subject that are ongoing over a period of time and, where we are aware of this, we will say so on the questionnaire. We do not retain the information for any other purposes. You may UNSUBSCRIBE or OPT OUT from text messages at any time.


We transfer data to and from our processors in the UK and sometimes the USA, which is covered by the Privacy Shield Agreement, by technical and security measures together with encryption of data. 


We take the protection of your data very seriously and we want to know if you have any concerns or complaints about how we handle it. Please let us know of any issues you may have so that we can deal with them for you. If you are not happy with how we have handled your enquiry, you have the right to make a complaint to the Information Commissioner's Office (ICO). You will find their guidance  on this here: