Looking for cruelty-free beauty products? We’ve got you covered. It’s no secret that a lot of big-name brands still test on animals, but with so many cruelty-free and organic options out there, there’s no excuse not to take the animal-friendly route. In recent years we’ve seen the rise of independent beauty brands, using natural and cruelty-free ingredients. We’re all animal lovers at Podengo Market Research, and value indie businesses making a positive impact. So, to help you on your search for beauty products that are against animal testing, here are five independent businesses we know you’ll love.

Ezápé Naturals

Vanessa from Ezápé Naturals has recommended their Chamomile Balm. Handmade from organic coconut oil, aloe extract, calendula oil, organic Shea butter, organic beeswax, vitamin e and chamomile Roman essential oil. The Chamomile balm makes a great intensive hand or foot treatment and really helps to treat dry skin. Though it’s a favourite among Ezape Customers for hands and feet, it’s also great for the face and body too.

“The reason why I love it is that it’s so effective. I originally made it as a nappy rash balm for my daughter and I loved the way her nappy area was almost completely healed after just one application. Also when we get cuts and burns it really helps to soothe and heal the skin quickly. So it’s a great multi-tasking product. The chamomile balm is also my best seller.” – Vanessa founder of Ezápé Naturals.

Wild Existence
Why not try their hand-blended anti-blemish and brightening evening balm. Using a combination of fatty acids and key vitamins, to fade blemishes and encourage hydration. All-natural, cruelty-free ingredients have been specifically selected for their healing, regenerating and antioxidant properties. The use of beeswax and mango butter produce a slightly thicker balm that leaves a protective layer on the skin, creating a light and nourishing overnight mask, to lock in the healing benefits whilst you sleep. This multipurpose balm can be applied as an overnight oil onto areas requiring extra attention. Handmade in York.

Offering a selection of taster sized ethically sourced organic products, available for individual purchase or create-your-own box sets. From Sitaarah, there’s the vitality body oil, that contains a revitalising blend of lemongrass, juniper, patchouli and rosa Damascena essential oils. The vitality body scrub, made from pink Himalayan salt crystals (which contain over 80 minerals and trace elements vital to the health of your skin) drenched in an exquisitely aromatic oil blend. Or the uplifting bath salts, made from pink Himalayan salt crystals, infused with a rejuvenating essential oil blend of juniper, rose geranium and lavender.

Kitchen Cosmetics
Latoya from Kitchen Cosmetics has recommended the whipped body balm formulated to restore suppleness to the skin & generate new healthy cells. On a mission to create purposeful and ethical beauty care products, everything is handcrafted from raw & natural sources 100% cruelty-free & vegan friendly. Kitchen Cosmetics funds The KC Causes a grassroots non-profit charity that provides well-being services to U.K families & young people. Use discount code GIVEME15 for 15% off your first order.

Gloriously Good
Harnessing the power of pure and natural ingredients, we have the peppermint, eucalyptus and pine body scrub, from Gloriously Good. Made with mineral-rich dead sea salt blended with sweet almond, coconut, grapeseed, rosehip & jojoba oils, as well as vitamin E. This fine blend will gently exfoliate and nourish your body, leaving your skin incredibly soft and visibly radiant. The antioxidant properties of Vitamin E and Rosehip oil will maintain your skin looking young, firm and toned. Combat fatigue, boost your circulation, replenish your energy levels and revive your senses.

This is just a small selection of all the wonderful cruelty-free beauty products each business has to offer, so do make sure you click the links to browse their full range. By shopping with any of the above businesses, you are not only having a positive impact on the welfare of animals but you are also supporting a small business. Which means everyone wins. Who are your favourite independent beauty brands? Let us know in the comments below.

We are not affiliated in any way with the above businesses. Nor, do we receive any affiliated fees if you decide to book or use the services of the above businesses. We are simply providing a spotlight for fellow small businesses. If you would like us to feature your business in our blog, please contact

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