Spring is finally in the air! The sun is shining, the temperature is rising, and, just as the bluebells are in bloom, Podengo is here with updates.
Last week we made our debut appearance at Marketing Week Live. Located on the third floor of Olympia Central, London was Insight ’16, the market research and insight potion of MWL. The event was buzzing with innovation, ideas, insight, and loads of prizes. Call us biased, but our stand, decked out in Podengo pink and complete with cupcakes, was an absolute hit (although our hats go off to the stand offering free massages!).
The Podengo team came prepared to get attendees involved with a mobile photo booth. With fancy dress masks, a funky frame, and a camera on hand, we asked Insight ’16 attendees to channel their silly side in the photo booth in order to be entered into our lucky draw. Exhibitors, buyers, and visitors alike took turns selecting their best fancy dress featuring everything from a moustache to a Viking beard and a crown to glamourous glasses.
Up for grabs were a variety of truffles by Charbonnel et Walker including Milk Sea Salt Caramel, Dusted Strawberry, and Pink Marc de Champagne flavours (don’t worry, we drooled, too), a bottle of Taittinger Champagne, and a http://podengo.tv/ voucher for £500.
Podengo.TV (www.podengo.tv) is a self made film agency that allows people to capture their opinions, rants, and raves about brands no matter where they are. These thoughts and feelings are totally unmonitored so companies receive raw evidence about their brand and products, enabling them to improve everything from their packaging to their adverts. Best of all, the consumers get paid to voice their opinions!
We met loads of fun market research professionals and loved to see this side of our ever-growing and evolving industry. Perhaps more rewarding than our chock-full collection of business cards and contacts was being witness to the infectious enthusiasm that drives the market research world. Something special happens when you put hundreds, nay, thousands, of people in a room who care so strongly about the opinions of consumers worldwide. Although we talked a lot of business, it felt more like attending a big party with soon-to-be friends and yummy food (did we mention we had cupcakes?!).
As we put away our large banners and stand furniture, we reminisce on the event and our new memories. We’re so grateful to have been a part of Insight ’16. Yet, one thought remains at the forefront of all of our minds: we can’t wait to find out what we learn at Insight ’17.